Rapallini is born from a lifelong passion for affordable, effortless style. Founded by Chanel Rapallini, whose journey began in South Africa and has been refined by two decades of living and designing in London, our brand reflects a truly international perspective on fashion. We champion the joy of simple, stress-free dressing that sparks joy every time you wear it. That's why we dedicated ourselves to creating the Magic Dress: one piece designed to solve every wardrobe challenge. Our signature fabric is a testament to this philosophy. We chose viscose (also known as rayon) because it achieves the perfect balance. It delivers a fluid, buttery-soft feel and a beautiful drape, making it luxurious to wear, but accessible enough to become an everyday favorite. It’s the smart fabric choice for a smarter way to dress.